Scenario 3-3 Zooppa Is a Global Social Network for Creative Talent That

question 17

Multiple Choice

Scenario 3-3
Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Two years after it was initially founded in 2008, the company continues to offer consumers an outlet for their creative advertising ideas. Members of the network submit their original ads in response to a company's creative brief.These ads can take various formats including video, print, banners, concepts, and radio, and winners of the various competitions often take home a monetary prize. The site now boasts over 60,000 members, a number that will surely continue to grow as more consumers feel the urge to influence the way their favorite products are advertised through various forms of media.
-(Scenario 3-3) To an older generation, creative companies such as Zooppa would likely be found in one geographic location in the United States. However, in recent years, the shift of "creative power" has moved from "the center of the advertising universe" to another area of the country. Which of the following describes that shift?

• A)New York to California, Oregon, and Washington
• B)Chicago to Los Angeles
• C)Boston to Denver
• D)New York City to Toronto and Mexico City

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Definitions:

Audience Needs

The requirements or expectations of the audience that need to be addressed or fulfilled by a speaker, writer, or performer.

Unfamiliar Audience

A group of people who are not well known or understood by the speaker or writer, often requiring tailored communication strategies.

Informational Needs

The specific data or knowledge required by individuals or organizations to make informed decisions or solve problems.

Oral Channel

A method of communication that involves spoken words, such as face-to-face conversations or telephone calls.