Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 45

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)
-(Scenario 4-1) Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote, "One may build a compelling case that American culture is-beyond redemption-money-mad, hedonistic, superficial, rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers

• A)are not creating the American way of life, but just reflecting it, good or bad.
• B)have nothing to do with the fact that all modern cultures have essentially become obsessed with consumption, not just America.
• C)are the self-serving manipulators and hidden persuaders who have created this situation.
• D)have in fact focused on progress, which despite its drawbacks has led to improved conditions and comfortable lifestyles for many Americans.

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Definitions:

Short Run

A period in economics during which at least one factor of production is fixed, typically understood as a timeframe insufficient for adjusting all inputs.

Aggregate Demand

Summation of demand for all goods and services in an economy, factored at a certain price level and within a definite time span.

Unemployment

The condition where individuals who are capable of working and are actively seeking a job are unable to find employment.

Policymakers

Individuals or groups responsible for making decisions on public policy, shaping laws, regulations, and guidelines that govern the country or specific sectors.