When Considering What Is Truly Wanted from Advertising Research, the Answer

question 51

Multiple Choice

When considering what is truly wanted from advertising research, the answer depends on whom you ask.If so, which of the following can be generally accepted as true?

• A)The ad agency wants numbers.
• B)The account team wants to know if the ad works.
• C)The client wants awards for creativity.
• D)The creatives want account planning.

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Definitions:

Androgyny

The gender identity of those who score high on both instrumental and expressive traits.

Adjustment

The process of adapting or becoming used to a new situation, condition, or environment.

Self-Esteem

An individual’s subjective evaluation of their own worthiness and value.

Possible Selves

The component of the self-concept that involves projections into the future of what one might become, what one would like to become, and what one is afraid of becoming.