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Though some are legitimate, many criticisms of advertising prove to be uninformed and simplistic, based on emotion rather than fact, and ignoring complex social and legal factors.
IgE Antibodies
Immunoglobulin E antibodies produced by the immune system in response to an allergen.
Degranulation
The release of granules from inside cells into the extracellular space, a process often associated with the immune response in mast cells and neutrophils.
Inflammation
Part of innate immunity: a local response to tissue damage or infection; characterized by redness, warmth, swelling, and pain.
Allergies
Immune system reactions to certain foreign substances perceived as harmful.
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