Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 45

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)
-(Scenario 4-1) Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote, "One may build a compelling case that American culture is-beyond redemption-money-mad, hedonistic, superficial, rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers

• A)are not creating the American way of life, but just reflecting it, good or bad.
• B)have nothing to do with the fact that all modern cultures have essentially become obsessed with consumption, not just America.
• C)are the self-serving manipulators and hidden persuaders who have created this situation.
• D)have in fact focused on progress, which despite its drawbacks has led to improved conditions and comfortable lifestyles for many Americans.

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Definitions:

Economic Recession

A period of temporary economic decline during which trade and industrial activities are reduced, generally identified by a fall in GDP in two successive quarters.

Social Cognitive Theory

A theoretical framework that suggests learning occurs in a social context with a dynamic and reciprocal interaction of person, environment, and behavior.

Degree

An academic award conferred by a college, university, or other educational institution upon completion of a course of study.

Intermittent Reinforcement Schedule

A conditioning schedule where rewards or punishments (reinforcements) are given to a subject at irregular intervals.