Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 98

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. 
-(Scenario 4-1) In the past,Adbusters has cited 12 magazines that it said are responsible for pushing "a clean,exciting image for one of the dirtiest products around: tobacco." It suggested that Americans cancel their subscriptions to these magazines until they stopped accepting these ads.This is an example of: 

• A) the social phenomenon called corrective advertising. 
• B) a strategic tool for pressuring advertisers called boycott. 
• C) a push for consumers to mobilize and take certain actions called behavioral targeting. 
• D) the self-regulatory practice called corrective advertising.

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Definitions:

Lateralization

The tendency for certain functions or processes to be more dominant in one hemisphere of the brain than the other.

Speech Production

The process by which thoughts are translated into speech, involving several areas of the brain to produce and articulate words.

Broca's Area

A region in the frontal lobe of the dominant hemisphere of the brain associated with language processing, speech production, and comprehension.

Muscle Movements

The action of muscles contracting and relaxing, which results in movement of body parts or the entire body.