The Text Explores the Concept of Consumer Behavior from Two

question 105

Multiple Choice

The text explores the concept of consumer behavior from two perspectives, or points of view.What are they?

• A)psychological and social
• B)formal and informal
• C)cultural and global
• D)economic and political

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Definitions:

Latent Learning

Latent learning is the process by which individuals acquire knowledge subconsciously, without obvious reinforcement or immediate demonstration of that knowledge.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.

Pavlov

A Russian physiologist known for his work on classical conditioning, demonstrating how stimuli can elicit responses through associative learning.

Partial Reinforcement

A conditioning strategy where a response is only sometimes reinforced, leading to more robust learned behavior.