Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 50

Multiple Choice

Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple faces stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry. The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options. In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues, Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) One reason the iPhone outsold other smartphones originally was the feeling of pride many consumers associated with owning one. This represents

• A)an emotional benefit.
• B)a functional benefit.
• C)a need state.
• D)cognitive consistency.

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Definitions:

Developmental Psychologists

Professionals who study the psychological growth and development that occurs throughout a lifespan.

Genetic Predispositions

The increased likelihood of developing a particular disease or condition based on an individual's genetic makeup.

Cognitive Changes

Alterations in cognitive functions such as memory, problem-solving, and attention that can occur due to aging, neurological diseases, or psychological conditions.

Workplace Chemicals

Substances used in various industries that can pose health risks to employees if not properly managed or contained.