Combining Sales Objectives with Communications Objectives

question 21

Multiple Choice

Combining sales objectives with communications objectives: 

• A) will almost certainly spell disaster for an advertising plan. 
• B) may seem effective on paper but may confuse consumers during the campaign. 
• C) is the only way to identify truly quantitative benchmarks for the campaign. 
• D) can be an excellent way to develop an advertising campaign.

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Definitions:

Media Coverage

The broadcasting or publishing of news and information to the public through various communication channels.

Celebrity Suicides

The phenomenon where suicides of famous individuals may influence others to emulate the behavior through media exposure.

Altruistic Suicides

Suicides committed for the benefit of others or for the greater good, often in the context of pressures within a tightly knit community.

Anomic Suicides

Suicides that occur as a result of drastic changes in an individual's relationship to society, often due to feelings of disconnection or lack of social support.