When an Individual Feels a Symbolic or Self-Expressive Meaning About

question 14

True/False

When an individual feels a symbolic or self-expressive meaning about a brand, his or her involvement level tends to be lower within this product category.

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Definitions:

Going Rogue

Going against the norm of expectations of society while initiating behaviors that are considered to be out of norm or against social, personal, and professional expectations; going off script on social media without permission and not in an official capacity.

AltNationalParkServices

A movement started by activists and environmentalists to safeguard national parks and environmental policies, often utilizing social media for advocacy and information dissemination.

Social Media Policy

Guidelines issued by an organization for its employees and other stakeholders on how to behave on social media platforms.

Went Rogue

Describes an act of deviating from expected or established plans or protocols.