Two Main Barriers Must Be Overcome If Advertising Is to Have

question 69

Multiple Choice

Two main barriers must be overcome if advertising is to have its intended effect.One of them is the cognitive consistency impetus, which refers to the consumer tendency to

• A)convert new information into beliefs.
• B)want sameness among various products.
• C)hold onto existing belief systems.
• D)prefer buying things out of habit.

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Definitions:

Auditory

Relating to the sense of hearing or the sound-processing system of the body.

Template Matching

A technique in pattern recognition where a predefined template or model is compared to potential matches in order to identify objects or patterns.

Prototype Matching

A cognitive process of comparing a stimulus with a mental representation of the best example of a particular category.

Stencil

A sheet of material with a design cut out of it, used to produce the design on an underlying surface by applying ink or paint through the cut-out areas.