Examlex
How are attitudes and beliefs part of the key psychological processes involved in the advertising process? What is the difference between the two? Discuss these concepts as they relate to the efforts by advertisers to influence consumer behavior: attitudes, brand attitudes, beliefs, salient beliefs.
Face-Saving
A social or psychological strategy employed to maintain dignity, avoid embarrassment, or preserve reputation after a mistake or failure.
Noise
In communication, unwanted or disruptive sounds that interfere with the reception of the message being sent.
Media Richness
The ability of a communication medium to effectively convey information and promote understanding.
Encoding
The process of converting information into a form that can be stored, processed, or transmitted, often used in the context of memory or data transfer.
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