When Examining Advertising in a Societal Context, It Becomes Apparent

question 20

Multiple Choice

When examining advertising in a societal context, it becomes apparent that gender must be related to at least some differences in consumption.Which of the following has been found regarding advertising and gender?

• A)Advertisers have been reluctant to communicate to men and women in different ways.
• B)Advertisers have no definitive list of such gender differences since the expression of gender often depends on situational and social circumstances.
• C)Advertisers often find gender issues too sensitive and tend to avoid them.
• D)Advertising researchers have found obvious differences and they pose no problems in creating effective ads for both men and women.

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Definitions:

Tax-Deductibility

The feature of certain expenses that can be subtracted from gross income to reduce taxable income and lower the tax bill.

Interest Expense

The cost incurred by an entity for borrowed funds; this can include payments on loans, bonds, or lines of credit.

WACC

Weighted Average Cost of Capital; a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

Book Value

The net value of a company's assets minus its liabilities, often used to assess a company's financial health.