Benefit Positioning Is Demonstrated in Product Campaigns That

question 54

Multiple Choice

Benefit positioning is demonstrated in product campaigns that

• A)feature distinctive reasons for its purchase.
• B)announce new features and functions.
• C)build a customer base of new purchasers.
• D)revitalize an identity that has been lost in the market.

---

Definitions:

PV Of After-Tax Lease Payments

The present value of lease payments after accounting for taxes, used to evaluate the financial cost or benefit of leasing.

Original Investment

The initial amount of money put into a project, asset, or venture.

Sales And Leaseback Arrangement

A financial transaction where one sells an asset and leases it back for the long-term; thus, one continues to use the asset but no longer owns it.

Operating Lease

A lease agreement allowing the use of an asset without ownership, typically with shorter terms than a finance lease.