The Text Mentions Avon Products as One of Many Corporations

question 41

Multiple Choice

The text mentions Avon Products as one of many corporations that has successfully added emotional benefits to its positioning, creating intense feelings regarding its products, by linking its brand to

• A)a celebrity endorsement.
• B)an important social cause.
• C)a YouTube video.
• D)a viral Internet promotion.

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Definitions:

Reticular Formation

The reticular formation is a network of neurons in the brainstem that plays a key role in controlling arousal and attention.

Alertness

A state of active attention and readiness to respond to stimuli or challenges presented.

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, hunger, thirst, and other homeostatic systems.

Neural System

The network of nerve cells and fibers which transmits nerve impulses between parts of the body, enabling communication between the brain, spinal cord, and other areas.