To Simplify a Somewhat Complex Concept, a Value Proposition Is

question 45

Multiple Choice

To simplify a somewhat complex concept, a value proposition is of great importance to a company's advertising success because it puts all its emphasis on one simple premise-

• A)who belongs in the target market.
• B)what the company should sell.
• C)how the customer benefits.
• D)why the brand is different from others.

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Definitions:

Somatic

Pertaining to the body, especially as distinct from the mind or the environment.

Autonomic

Relating to the part of the nervous system that controls involuntary actions of the body, such as heart rate and digestion.

Sympathetic

Refers to the part of the autonomic nervous system that accelerates heart rate, constricts blood vessels, and raises blood pressure.

Sympathetic

Showing feelings of pity and sorrow for someone else's misfortune; understanding between people; common feeling.