Which Segment Type of Consumer Specifically Offers Marketers an Important

question 77

Multiple Choice

Which segment type of consumer specifically offers marketers an important opportunity to build future business by luring first-time buyers?

• A)switcher
• B)brand-loyal
• C)variety seeker
• D)emergent

---

Definitions:

B Data

Behavioural data gathered from direct observation rather than self-report, used in psychology to assess personality.

L Data

Life-record data in personality research, referring to verifiable, real-world outcomes and behaviors that are used to measure personality.

Autobiographical Memories

Personal recollections of specific events or experiences from an individual's own life.

S Data

Self-report data, where individuals provide information about themselves, often used in psychological research and assessments.