One Big Plus from a Product Position That Stays Consistent

question 19

Multiple Choice

One big plus from a product position that stays consistent over time, like State Farm's "Good Neighbor" campaign, is that it

• A)is more likely to break through advertising clutter.
• B)successfully reaches nonusers.
• C)doesn't need to target a particular segment.
• D)is easily repositioned.

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Definitions:

Family Members

Individuals related by blood, marriage, or adoption, typically living together or closely associated.

Abuse

The maltreatment of a person, often resulting in physical, emotional, sexual, or psychological harm.

Birth-order Effects

The impact of a person's rank by age among siblings on their personality, behavior, and psychological development.

Lastborn

The youngest child in a family or the most recently born member of any sequence.