Scenario 6-5 Madison State University Has a Reputation for Having a Powerful

question 96

Multiple Choice

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team.Seating in the campus bowling alley only allows for 400 fans to attend their matches.Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket.As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:
• "Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match (100 seats total)
• "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100 seats total)
• "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to any match (100 seats total)
• "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) Each summer, the MSU Athletic Director looks at the city map, chooses a different local neighborhood, and knocks on doors, encouraging residents to join one of the supporting clubs.He then keeps track of which neighborhoods are the strongest supporters, and which may need more prompting in the future.In this way he is using a ____ segmentation strategy.

• A)psychographic
• B)geodemographic
• C)geographic
• D)demographic

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Definitions:

Beta Waves

A pattern of brain wave activity associated with active, alert cognition and wakefulness.

Theta Waves

Low-frequency brainwaves that are primarily associated with sleep, deep relaxation, and meditation.

Theta Waves

Brainwave patterns associated with deep relaxation, meditation, and the early stages of sleep, typically observed in the frequency range of 4-8 Hz.

Stage 1

The initial phase in various models of developmental, cognitive, or processing stages, typically characterized by preliminary or basic levels of function or understanding.