A Particular Kind of Research Is Done Early on Simply

question 104

Multiple Choice

A particular kind of research is done early on simply to prevent a major disaster-to avoid erroneous communications, unexpected interpretations, or unintended meanings in an ad, particularly in diverse or global markets.What is it?

• A)a communication test
• B)a recall test
• C)a normative test
• D)a subliminal test

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Definitions:

Successive Approximations

A method in behavior therapy and training in which complex behaviors are broken down into simpler steps, and these steps are learned gradually to achieve the target behavior.

Negative Reinforcement

A form of reinforcement in which the removal or avoidance of an unpleasant stimulus increases the probability of a behavior being repeated.

Tertiary Reinforcement

A type of reinforcement that uses a stimulus associated with primary or secondary reinforcers to modify behavior.

Contingency Management

The use of contingent reinforcement and nonreinforcement to increase the frequency of appropriate behavior and eliminate inappropriate behaviors