An Agency Staffer Conducts a Test to See How the Message

question 70

True/False

An agency staffer conducts a test to see how the message for her client's product, dishwasher detergent, compares to the way other ads in her product area have tested.In this way, she will gather qualitative test scores.

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Definitions:

Sensation-Seeking

The desire to participate in highly arousing activities; it is especially common in early and mid-adolescence.

Highly Arousing Activities

Activities that intensely stimulate the emotional or physical state, causing heightened alertness or excitement.

Engagement-Seeking

The tendency to seek out interaction, stimulation, or involvement with others or one's environment as a means of fulfilling personal, social, or psychological needs.

Emotional Warmth

A personal quality characterized by genuine love, care, and kindness towards others, often creating a sense of comfort and safety.