Why Is the Objectives Section of an Advertising Plan So

question 82

Essay

Why is the objectives section of an advertising plan so important to an advertiser? Name at least three of the objectives described in the text.For each objective,list one important consideration for advertisers.

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Definitions:

Indifference Curve

An economic graph representing combinations of goods that give a consumer equal satisfaction and utility.

Subjective Value

The individual and personal valuation of a good or service rather than its market value, based on personal preferences, needs, or satisfaction derived.

Equilibrium

A balance between market demand and supply that results in steady prices.

Budget Line

A budget line represents all combinations of goods and services that a consumer may purchase given current prices and income levels.