Which Concept Is Used When Identifying and Calculating the Percentage

question 71

Multiple Choice

Which concept is used when identifying and calculating the percentage of people who accurately recalled specific elements of an ad when tested?

• A)claim-recall
• B)related-recall
• C)unaided recall
• D)aided recall

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Definitions:

Conditioning

A method of altering behavior where an individual learns to link a wanted behavior with a stimulus that was previously not related.

Salivation

The secretion and discharge of saliva, often triggered by the anticipation of food or by the smell or taste of food.

Conditioned Response

A response acquired through conditioning to a stimulus that was once neutral but has become linked with an unconditioned stimulus.

Telephone Ring

The sound made by a telephone to signal an incoming call.