A Key Advantage of Using Print Recognition to Test an Ad

question 87

Multiple Choice

A key advantage of using print recognition to test an ad is that it

• A)demonstrates whether or not a consumer will buy the brand being advertised.
• B)allows for comparison with the performance of other ads from past years.
• C)tells whether consumers will remember the brand when they are in the store.
• D)reassures the client that the ad agency knows what it is doing.

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Definitions:

Job Analyses

The systematic process of collecting and analyzing information about the duties, responsibilities, and the context of a job, to identify required skills and qualifications.

Organizational Success

The achievement of the goals and objectives set by an organization, often measured by metrics such as profitability, market share, or stakeholder satisfaction.

Job Specification

A detailed description of the skills, education, and experience required to perform a job.

HRIS

Human Resource Information System, a digital solution for managing and automating the organization's HR processes.