A Radio Spot for a Local Shoe Chain Begins with the Lines

question 72

Multiple Choice

A radio spot for a local shoe chain begins with the lines, "You walk the dog.You jog the trail.You chase the bus.You go, go, go.You need new shoes." Which two guidelines for successful radio copywriting are used in this ad?

• A)Keep sentences short.Use common language.
• B)Use attention-getting sounds.Stimulate the imagination.
• C)Stimulate the imagination.Repeat the brand name.
• D)Select the audience.Give news about the brand.

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