A Marketing Manager Has Always Used the Share-Of-Voice Budget Method

question 88

Multiple Choice

A marketing manager has always used the share-of-voice budget method and probably always will.One big problem with marketers who rely on a share-of-voice budget plan is that they assume, often wrongly, that

• A)their competition doesn't know how to allocate its advertising dollars.
• B)their sales figures should automatically dictate their advertising figures.
• C)they know how much competitors are really spending.
• D)their ad is distinct, unique, and superior among all others in the field.

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Definitions:

Consumers

Individuals or groups who are the final users of products and services generated within an economy.

Specific Tax

A fixed amount of tax imposed on a product, service, or transaction, regardless of its price.

Competitive Market

A market structure characterized by a large number of buyers and sellers where no single participant can significantly influence the price of goods or services.

Demand Curve

A graph showing the relationship between the price of a good and the amount of the good that consumers are willing to purchase at that price.