You Are the Marketing Manager for an Online Merchandiser of a Diverse

question 41

Essay

You are the marketing manager for an online merchandiser of a diverse line of casual sportswear,athletic clothing,and outerwear for both men and women.Write a brief memo to your advertising agency.In the memo,explain why you'd like the agency to abandon its recommendation for a share-of-market strategy in creating the budget.Give several reasons why this approach is unfavorable.Then explain why you want the agency to adopt an objective-and- task method.Also,there are four main steps that must be taken to implement this approach after advertising objectives are determined.List as many as you can.(It is not necessary to describe the steps in detail.)

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Definitions:

Public Health Records

Documentation of health-related information on the population level, used for the planning, implementation, and evaluation of public health practice.

Unhealthy

Describes conditions, habits, or behaviors that are detrimental to one's physical or mental well-being.

Borderline

Borderline often refers to borderline personality disorder (BPD), a mental health condition characterized by unstable moods, behavior, relationships, and self-image.

Unstable

Lacking consistency, predictability or reliability, often used to describe emotional states or chemical compounds.