You Are the Marketing Manager for an Online Merchandiser of a Diverse

question 41

Essay

You are the marketing manager for an online merchandiser of a diverse line of casual sportswear,athletic clothing,and outerwear for both men and women.Write a brief memo to your advertising agency.In the memo,explain why you'd like the agency to abandon its recommendation for a share-of-market strategy in creating the budget.Give several reasons why this approach is unfavorable.Then explain why you want the agency to adopt an objective-and- task method.Also,there are four main steps that must be taken to implement this approach after advertising objectives are determined.List as many as you can.(It is not necessary to describe the steps in detail.)

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Definitions:

Bonds Outstanding

The total amount of bonds that have been issued by a corporation or government entity that remain unpaid.

Retirement Entry

An accounting entry that records the removal of fixed assets or inventory from the company's records upon their disposal or sale.

Discount On Bonds Payable

The difference between the face value of a bond and its selling price when a bond is sold for less than its face value.