Failing to Address How the Expenditures Being Proposed Will Actually

question 28

Multiple Choice

Failing to address how the expenditures being proposed will actually meet the goals being pursued is a major downfall of the typical advertising budget.In fact, the only budgeting method that specifically relates spending to goals is the

• A)share-of-market approach.
• B)percentage-of-sales approach.
• C)objective-and-task approach.
• D)share-of-voice approach.

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Definitions:

Quotients

The results of dividing one quantity by another.

Ratios

A mathematical expression that compares two or more numbers, showing the relative size of one quantity to another.

Totals

The sum or aggregate amount resulting from the addition of individual elements, numbers, or variables.

Relative Frequency

The ratio of the absolute frequency of a particular value to the total number of data values in a dataset.