Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 21

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says, "Around here, for most classes we generally use cost per thousand to determine which media deliver the largest audience at the lowest cost.And of course with television, we use a very similar calculation." If you're smart, you will smile knowingly and respond,

• A)"Oh really? Might that be RSS?"
• B)"Oh really? Might that be GRP?"
• C)"Oh really? Might that be CPRP?"
• D)"Oh really? Might that be CPM?"

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Definitions:

Brazil

The largest country in both South America and Latin America, known for its rich cultural heritage, biodiversity, and significant economic growth.

Republican Party

One of the two major contemporary political parties in the United States, also known as the GOP (Grand Old Party), founded in 1854 primarily to oppose the expansion of slavery into Western territories.

Southern Industry

The sector of the economy in the southern United States, traditionally characterized by agriculture but diversified into manufacturing and services in the 20th century.

Grant

A sum of money given by the government or other organization for a particular purpose that does not need to be repaid.