A Good Advertising Plan Is the Result of Combining the Knowledge

question 67

Essay

A good advertising plan is the result of combining the knowledge and talents of both the advertising agency and the client.In heading up a team that is creating the marketing plan for a large cosmetics firm,an account manager needs to make sure all goals are met and all responsibilities are assigned.For what issues does the client take primary responsibility? For what elements does the agency take primary responsibility?​

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Definitions:

Division of Labor

The division of separate components of a manufacturing procedure or task among different individuals for the purpose of increasing efficiency.

Sole Proprietorship

A business structure owned by a single individual, where the owner has unlimited liability.

Corporation

A legal entity created by individuals, shareholders, or shareholders, with rights and liabilities distinct from those of its members, recognized as such under law.

Partnership

A business setup legally established by two or more partners who divide management duties and profits.