Research Shows That the Primary Benefit of Creative, Award-Winning Ads

question 94

Multiple Choice

Research shows that the primary benefit of creative, award-winning ads is that they

• A)showcase an agency's style, innovation, and originality.
• B)act as a sophisticated form of entertainment.
• C)get people to feel something.
• D)break through the clutter and get remembered.

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Definitions:

Motivate Audience

The act of inspiring or energizing viewers or listeners to engage, respond, or take action.

Euphemisms

Mild or indirect words or expressions substituted for ones considered harsh or blunt when referring to something unpleasant or embarrassing.

Obscured Truth

Information or facts that are made difficult to understand or perceive clearly, often intentionally.

Credibility

involves the quality of being trusted and believed in, often due to consistency, integrity, or reliability.