There Is Quite a Bit of Evidence Showing That Account

question 90

Multiple Choice

There is quite a bit of evidence showing that account teams come up with ideas that are

• A)pleasing to clients but not award-winning.
• B)the most creative and the most useful.
• C)funny or memorable but not linked to the brand.
• D)the products of conformity and groupthink.

---

Definitions:

Primary-process Thought

A mode of thinking primarily in the unconscious mind involving the fulfillment of wishes and desires, often irrational and without logical coherence.

Secondary-process Thought

describes the rational, conscious thought processes rooted in logic, reality, and practicality, as distinguished from primary-process thought which is more about instinctual needs and desires.

False Memories

Memories that feel real but are actually constructions or distortions of reality, often influenced by external factors.

Loftus' Studies

Research conducted by psychologist Elizabeth Loftus on memory, particularly how suggestions can create false memories.