The Main Advantage of Using an Intense Level of Fear-Appeal

question 50

True/False

The main advantage of using an intense level of fear-appeal advertising is that, like it or not, it boosts recall and creates a positive attitude toward the brand.

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Definitions:

Common Categories

Common categories refer to general classifications or groups into which items, ideas, or concepts are organized based on shared characteristics or attributes.

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.