Comparison Ads Are Almost Never Used by ____, but Are

question 71

Multiple Choice

Comparison ads are almost never used by ____, but are almost always generated by ____.

• A)agency creative departments; corporate marketing departments
• B)established market leaders; the underdog brand
• C)advertisers seeking recall; advertisers seeking image
• D)advertisers of new products; advertisers of traditional products

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Definitions:

Promissory Note

A financial instrument in which one party promises in writing to pay a determinate sum of money to another, either at a fixed or determinable future time or on demand of the payee.

Payee

A person to whom an instrument is made payable.

Maker's Obligation

The responsibility of the creator of a negotiable instrument to pay the specified amount to the holder of the instrument upon its presentation.

Draft

Any instrument (such as a check) drawn on a drawee (such as a bank) that orders the drawee to pay a certain sum of money, usually to a third party (the payee), on demand or at a definite future time.