As a Newly Hired Media Planner with a List of Clients

question 6

Essay

As a newly hired media planner with a list of clients who benefit from timely local advertising, you need to become very familiar with the advertising format options that your metropolitan and suburban newspapers offer.Name and briefly define the three broad types of newspaper ads, and any sub-types if possible.Then identify the three types of positions offered to advertisers as they decide where they want their ads to appear within the paper.

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Definitions:

Abnormality

A deviation from the average or norm that may indicate a pathology or condition requiring attention or treatment.

Developmental Disorder

A developmental disorder is a group of psychiatric conditions originating in childhood that involve serious impairment in different areas.

Abnormal Behavior

Actions or behaviors that deviate significantly from what is considered typical or normal within a society or cultural context.

Exorcism

The practice, common in early societies, of treating abnormality by coaxing evil spirits to leave the person’s body.