Which of the Following Is True About Fear When It

question 47

Multiple Choice

Which of the following is true about fear when it is used in an advertisement? 

• A) Fear will get a consumer to pay attention but will rarely get a consumer to take action. 
• B) Fear is best used at very low or almost unrecognizable levels. 
• C) Fear works best when the consumer doesn't think about the ad too much. 
• D) Fear can work when it's believable and the ad shows a clear way out.

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Definitions:

Debt

Money or goods or services owed by one party, the debtor, to another, the creditor.

Scienter

Knowledge or awareness of the wrongdoing or fraudulent nature of one’s actions, especially in relation to securities fraud.

Knowledge Of Falsity

Awareness that a particular statement or representation is false, which can be relevant in cases of fraud or deceit.

Intention To Deceive

refers to the deliberate act of misleading or concealing the truth in order to gain an unfair advantage over someone else.