Slice-Of-Life Ads Are Typically Produced When an Advertiser Wants to

question 24

Multiple Choice

Slice-of-life ads are typically produced when an advertiser wants to

• A)promote brand recall.
• B)change behavior by inducing anxiety.
• C)give the brand social meaning.
• D)gain recall through brand name repetition.

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Definitions:

Segmentation Process

The act of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.

Marketing Strategy

A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage.

Vision

A forward-looking statement or concept that outlines what an organization aspires to achieve in the future, guiding its strategic decisions and direction.

Product's Price

The monetary value assigned to a product by a company, reflecting costs, market demand, and competitive pricing, which consumers are expected to pay to acquire it.