An Account Planner Has Been Added to Many Creative Teams

question 44

Multiple Choice

An account planner has been added to many creative teams to

• A)handle media placement in an increasingly sophisticated market.
• B)gather research that gives the consumer a voice.
• C)watch the bottom line and monitor spending of advertising dollars.
• D)assist the account executive in connecting creatives to clients.

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Definitions:

Social Security

A government program designed to provide financial support to retirees, disabled individuals, and beneficiaries in the event of death, ensuring a basic level of sustenance.

Medicare

A federal health insurance program in the United States primarily for people who are 65 or older, as well as for some younger people with disabilities.

President's Budget

The President's Budget is a comprehensive proposal by the executive branch outlining the government's expected revenues, spending, and policies for the fiscal year.

Economic Report

A document or release that details the current state of the economy or analyzes economic indicators, trends, and policies.