A Click-Through Is the Number of Page Elements,or Hyperlinks,that Have

question 13

True/False

A click-through is the number of page elements,or hyperlinks,that have actually been requested as the user moves from a display/banner ad to the related link at the corporate/brand home page.

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Definitions:

Consumer Surplus

The gap between what consumers are prepared and capable of paying for a product or service and what they end up spending.

Supply Change

An alteration in the quantity of goods or services that producers are willing and able to sell in the market, due to factors like price, technology, or input costs.

Consumer Surplus

The difference between the total amount consumers are willing to pay for a good or service and the total amount they actually pay.

Producer Surplus

The difference between what producers are willing to accept for a good versus what they actually receive, evidencing economic benefit.