Compared to Print Media, What Effect Does Broadcast Media Have

question 20

Multiple Choice

Compared to print media, what effect does broadcast media have on the copywriting process?

• A)It actually has little difference in its effect.
• B)It offers more opportunities for creative copy.
• C)It provides unlimited options for visual elements but few for verbal elements.
• D)It has inherent limitations on time and space.

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Definitions:

Labor Intensity

The degree to which a process or industry relies on human labor rather than automation or machinery.

Professional Services

Services offered by businesses to other organizations or professionals, which require specialized knowledge, skills, and often involve certification or licensing.

Crossover Chart

A graphical representation used to compare the costs associated with different processes or systems at various levels of activity.