A Creative Director Is Working with Several New Interns, So

question 51

Multiple Choice

A creative director is working with several new interns, so she is putting together a brief set of copywriting tips for TV commercials.She realizes that a number of suggestions can be made, but which of the following would not be included on her list?

• A)Describe exactly what the audience is watching.
• B)Sell the product plus entertain the audience.
• C)Tell the same story with the audio and the video.
• D)Write for specific airtime lengths.

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Definitions:

Impairment

This term refers to a permanent reduction in the value of a company's asset, typically as a result of a change in market conditions or damage to the asset.

Legal Factors

Elements of the law that influence or affect business operations and strategy, including regulations, compliance issues, and legal disputes.

Economic Factors

These are variables and conditions that affect the economic performance of markets and businesses, such as inflation rates, unemployment levels, and interest rates.

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Shares that grant the holder the right to vote on company matters, such as the election of the board of directors.