Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 40

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says one job duty will be to provide audience measures of every local TV vehicle in a market, so clients can be informed as to which television programs will reach the largest numbers in their target markets.You think to yourself,

• A)"Boy, am I glad she asked about TV and not Internet, because nobody measures click-throughs anymore."
• B)"Sounds like I can pull that right out of the local Chamber of Commerce databook."
• C)"Simmons or MRI should be able to come up with that right away."
• D)"I can get that by putting in a call to a single-source tracking service like BehaviorScan."

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Definitions:

Immigrant

A person who comes to live permanently in a foreign country.

Legal Remedy

The means by which a court enforces a right, imposes a penalty, or makes another court order to impose its will.

Limited Warranty

A warranty that does not meet all of the requirements of a full warranty.

Full Warranty

A warranty under which a defective product will be repaired or replaced without charge.