Copywriters Are Not Fond of ____, Since It Allows Audiences

question 24

Multiple Choice

Copywriters are not fond of ____, since it allows audiences to approve or disapprove of copy after the fact, once the ad has been produced, and then submit their "report card."

• A)evaluative copy research
• B)copy approval
• C)postproduction review
• D)developmental copy research

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Definitions:

Mob

A crowd that gathers to achieve an emotionally driven goal.

Social Movements

Collective efforts by groups of people to drive or resist changes in society, often aiming at social or political reforms.

Collective Behaviour

Actions or behaviors of a group of people who are in direct or indirect contact and engage in similar activities or practices, often spontaneous and with uncertain outcomes.

Expressive Crowds

Groups of people who gather primarily for the spontaneous expression of emotion, such as joy, anger, or mourning, often in response to an event or communal sentiment.