A Marketing Director for a Snack Producer Is Trying to Convince

question 100

Multiple Choice

A marketing director for a snack producer is trying to convince corporate executives to consider advertising on several blogs.One thing that he should remember about blogs is that they

• A)do not generate a lot of trust among consumers.
• B)are read by more than 80 percent of all Internet users.
• C)can contain product pitches or messages without revealing any affiliations with the companies behind them.
• D)provide the strongest reach of all formats on the Internet.

Understand various ethical principles and their application in decision-making.

Identify the components of the UN Global Compact concerning human rights and labor.

Recognize the legal frameworks surrounding employment, including the at-will employment doctrine and exceptions to it.

Determine the ethical implications of business decisions on human rights and employee privacy.

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Definitions:

Dual-Code Encoding

A theory suggesting that information is stored in memory as both verbal descriptions and visual images.

Semantic Level

Relates to the meaning of words and language, including how people understand and interpret words and sentences.

Memory Process

The series of steps that information goes through to be encoded, stored, and retrieved in the human brain.

Storage

The retention of information or material over time in the human memory system or in digital or other media.