The Most Important Function of the First Few Seconds of a Television

question 9

Multiple Choice

The most important function of the first few seconds of a television commercial is to

• A)stress the audio-then the viewer will follow up with the visual.
• B)get the name out-so the viewer can establish recall at the outset.
• C)establish the benefit-otherwise the viewer will quickly lose interest.
• D)get attention-grab the viewer immediately or the spot will probably fail.

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Definitions:

Z Scores

Standardized scores that indicate the number of standard deviations a data point is from the mean of its distribution.

Mean

The arithmetic average of a set of numbers, calculated by adding all the values together and dividing by the number of values.

Distribution

The way in which values of a variable or frequencies of outcomes are spread out or dispersed over a range of values.

Scores

A numerical representation of a performance, ability, or achievement.