Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 34

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) This television shoot involves a lot of people and is a complex, collaborative effort.Though not everybody likes the idea, which person will be in charge of the set?

• A)the film director
• B)the account executive
• C)the chief creative
• D)the agency producer

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Definitions:

Metopes

The square spaces, often decorated with relief sculpture, between the triglyphs in a Doric frieze.

Doric

One of the two systems (or orders) invented in ancient Greece for articulating the three units of the elevation of a classical building—the platform, the colonnade, and the superstructure (entablature). The Doric order is characterized by, among other features, capitals with funnel-shaped echinuses, columns without bases, and a frieze of triglyphs and metopes. See also Ionic.

Twisting Torso

A skyscraper in Malmö, Sweden, designed by Spanish architect Santiago Calatrava, characterized by its unique twisting, sculptural form inspired by the human body in motion.

Archaic

The artistic style of 600–480 BC in Greece, characterized in part by the use of the composite view for painted and relief figures and of Egyptian stances for statues.