In a Unique Twist, Some Contemporary Companies Now Ask Customers

question 47

True/False

In a unique twist, some contemporary companies now ask customers for their advertising ideas and suggestions.This crowdsourcing is a dynamic way to energize the creative process and allow consumers to show that they "get" the brand.

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Definitions:

Oregon Vocational Interest Scales

A psychometric instrument designed to assess an individual's vocational interests across various occupational fields.

Erudition

Gaining knowledge on many topics.

Knowledge

Information, understanding, and skills that individuals acquire through experience, education, or training.

Investigative Dimension

A characteristic or aspect pertaining to the systematic examination or exploration of subjects, often related to one's interests in solving problems or understanding phenomena.