A Copywriter Is Just Starting on a Print Ad for a New

question 99

Multiple Choice

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.What is the first step in developing copy for print?

• A)sketching an overall view of the finished ad
• B)meeting with the creative director to brainstorm a list of exciting words to be included
• C)deciding how to use, or not use, the three main components of print copy
• D)writing a few rough headlines and possibly subheads

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Definitions:

Maintenance Rehearsal

A cognitive process that involves repeatedly verbalizing or thinking about a piece of information to keep it in short-term memory.

Mentally Repeating

The process of internally echoing or recalling information to aid in memory retention.

Electronic Storage Device

A device used to store electronic data, such as a hard drive, solid-state drive, or USB flash drive.

Priming

The process by which exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.