Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 100

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) The first cut of the ad is attractive, touching, cute, and just humorous enough.When an audience tests it, most viewers really like the dogs, the visuals, and the music-but they don't remember the product.Which creative guideline for television was forgotten?

• A)Persuade as well as entertain.
• B)Avoid humor whenever possible.
• C)Maintain a feeling of continuity.
• D)Show the brand.

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Definitions:

Mudflows

Rapid downhill movement of water-saturated earth material, primarily composed of mud and often triggered by heavy rain or volcanic activity.

Pahoehoe Flows

A type of basaltic lava flow characterized by a smooth, unbroken surface and often described as having a ropey texture, associated with Hawaiian and other volcanic eruptions.

Lava Flows

Streams of molten rock that pour out of a volcano during an eruption.

Injected Magma

Magma that has been forcefully inserted into cracks, fissures, or between layers of existing rock, often leading to the formation of igneous intrusions.