The Whole Purpose Behind Good Body Copy Is to

question 89

Multiple Choice

The whole purpose behind good body copy is to

• A)be clever, entertaining, or funny.
• B)pull together the headline, subhead, and visuals.
• C)give all the possible reasons to buy the brand.
• D)tell a more complete story of the brand.

Define and understand the significance of strategic international communications for businesses.

Recognize the career development opportunities and benefits of international public relations positions.

Identify and describe actions that enhance the success of global fundraising campaigns for organizations.

Understand the similarities between public relations and public diplomacy.

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Definitions:

Special-Interest Effect

The impact on policy making by interest groups that can result in legislation that benefits a small group at the expense of the general public.

Tax Breaks

Financial discounts or incentives in the form of reduced tax rates, tax exemptions, or tax deductions provided by the government to encourage certain activities or investments.

Private-Sector Economic Risks

These are risks faced by businesses or individuals in the private sector that can impact economic performance, such as market fluctuations or changes in consumer demand.

Size And Scope

Refers to the scale and breadth of a business or project, including its capacities, reach, and the extent of activities covered.